Better food is already in your grocery store.
We help you find it.
The FoodHealth Score rates products and suggests smarter swaps in real time as you shop.
Already used by major grocers like Kroger & Hy-Vee.
Launching soon everywhere you shop via our Chrome Extension.
1 year FREE for the first 100k people. No credit card required.
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How to use the FoodHealth Score
It's so easy, we can show you in 15 seconds.
What you'll see while you shop
A quick peek at what you'll see while you shop.
FoodHealth Score sidebar
Watch your cart score update in real time as items are added or removed.
Smart swaps
Same price. Better score.
No lifestyle overhaul required.
Weekly recap
A simple, no-shame snapshot of how your cart actually performed.
1 year FREE for the first 100k people. No credit card required.
Built around your life — not someone else's diet
Everyone shops differently. The FoodHealth Score doesn't yell at you to buy kale. It learns what matters to you and works inside your real budget, routines, and preferences.
Tell us what you care about
High protein
Lower sugar
More fiber
Dietary needs — you decide
And what your budget looks like
See when you're paying more for a worse score
Find where healthier options cost the same or less
Your preferences + your budget → your personalized FoodHealth Score
How it works in 30 seconds
Nothing about your shopping routine needs to change — except the clarity you have.
Your grocery cart is already shaping the food system.
Every choice you make sends a signal. The FoodHealth Score makes those signals visible — and powerful enough to drive change.
For you
Clear scores on every product
Smarter swaps that fit your real life
A FoodHealth Score you can improve over time
For the food system
Anonymous trends show what people really choose
Proof brands can't ignore when healthier options win
Incentive to make better food, not just market it
Your actions send a powerful signal to the food industry. We use anonymous, aggregated trends to help food companies see that better options actually win.
Buying groceries is already a vote. Now it's one that gets counted.
From Sam, founder of the FoodHealth Score.
"I built this because I was tired of guessing. Labels, trends, marketing — it's too much. I just wanted a clear answer to one question: Is this helping my health or hurting it?
The FoodHealth Score turns that question into a simple score you can see while you shop. No guilt. No perfectionism. Just better choices that add up over time."
- Sam Citro Alexander, Founder & CEO
1 year FREE for the first 100k people. No credit card required.
Questions you might be asking
Yes. The FoodHealth Score Chrome Extension is completely free for 1 year for the first 100K people who download it.
At launch, we'll support the most common grocery and delivery sites (like Target, Amazon, Walmart, and Kroger), and we'll keep adding new ones.
No. We never sell your personal information. We only use de-identified, aggregated trends to help brands make healthier products.
Absolutely. The FoodHealth Score is built for real people with real lives, kids, cravings, budgets, and limited time. No judgment - just better options.
January 2026.
Free, early access is limited
Be part of the first wave of shoppers to see the truth about their carts
Food brands, retailers, and nutrition experts already use the FoodHealth Score behind the scenes. Our new chrome extension is how you finally get that same clarity - in your own grocery cart.
The first 100K users access the FoodHealth Score chrome extension for free.